Come on dude! Stop being lame!

Coming up, this is what we would tell our friends when they did something we considered “corny”.   It was said, in love, to help them see that what they were doing was not “cool”.  When we were together, in public, you definitely couldn’t be acting lame.   These words, from a friend, was all you needed to hear to get you to change your behavior.    

This is what comes to mind when I see content that sucks!    It’s a telltale sign that your company doesn’t  know how to act in public.   Your content is weak and ineffectual.  It’s absent of originality.   It’s not authentic.   It is lame.....the opposite of cool.   Consider me a friend. I am here to tell you......stop being lame!    

In this digital age, content is King......literally!     The day has come when individuals and businesses are judged by the “content” of their character.          Character is the qualities and characteristics that identify who you really are.  Content is character.  That’s why you can’t be posting anything corny.  You post something “corny” and your brand will be considered “corny”.   

“He cool” was the phrase to describe someone who’s character was the opposite of lame.  If you were cool, you were worth paying attention to.   People wanted to be associated with you.  People copied your style.   Your character was worthy of emulation.   You were authentic.  People bought what you were selling.    Isn’t that the point?  

“I got no game. It’s just some @&$?!%# understand my story.”  ~Nas~  

The day I heard this line, I contemplated what it means to be authentic.   I understood the power of keeping it real.   You have to do you.    You can’t be fake.    Everyone will see through you, and nobody wants to be connected to the fake dude.     

The cool dude kept it real.   He or she radiated conviction.    They told it like it was, and we loved them for it.    When they spoke, we paid attention.  We wanted them in our life.   We wanted to stay associated with them.  

Tell your story.  Keep it 💯.   Let us know what you’re really about.   Do that, and we will mess with you!   If we mess with you, we will support you.  You will have a customer for life!   

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